Marketing Report Fall 2025
Period: March–October 2025 Prepared for: Morgan Homeowners
The Starting Point
March 2025 Website Traffic
Our website was doing okay — guests were finding homes through Airbnb and Vrbo, but very few were booking directly, because the website was set up to send them to airbnb and vrbo to book.
The site looked more like a listing directory. It didn’t speak to a specific audience or emotionally connect with families planning their Branson vacations.
In short: we had homes available, but no story that pulled people in or reason for them to book directly.
The Goal
To build a branded experience that feels personal and trustworthy—
One that:
Attracts families planning their Branson vacation
Uses messaging that connects emotionally
Increases overall website traffic
And drives more direct bookings instead of relying only on third-party platforms- eliminating fees for you and your guests!
The Actions We Took
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Rewrote all copy with clear, story-driven messaging for our target audience (moms planning family getaways)
Improved design and navigation for a more personal, high-end feel
Optimized every page with SEO keywords, detailed image descriptions, and direct booking links
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Began sending bi-weekly campaigns with stories, local tips, and exclusive deals
Added an opt-in to the website and ran special promos to grow the list
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Launched limited-time offers like the Free Christmas Welcome Spread to drive urgency and bookings
Shared those promos via email and social media
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Added a personal website for Tall Timbers Resort, linking it to the main site for better SEO
Posted consistently in local Branson Facebook groups to attract new audiences and drive traffic
The Results
540% Increase in Website Traffic
200% Jump in Email Subscribers
227% Rise in Direct Booking Requests
In just four months, Morgan Homefront saw a 541% increase in website traffic, a 200% jump in email subscribers, and a 227% rise in booking requests.
The actions we took are working, and we’re seeing guests increasingly using our direct booking link instead of third-party platforms.
October 2025 Website Traffic
What This Means For You
These results show that clear messaging + consistent marketing = measurable growth.
We’re no longer just showing homes — we’re telling a story that draws guests in and makes them want to book with us.
As traffic and direct inquiries continue to grow, each homeowner benefits through increased visibility, stronger guest engagement, and ultimately, more bookings.
“If traffic and inquiries are up, why doesn’t my calendar look fuller yet?”
Totally fair question — and here’s the truth: we’re playing the long game.
What we’re building right now is momentum and trust. Every update, email, and post is helping families discover Morgan Homefront, remember our name, and feel confident booking directly with us.
Some of this new traffic is planning future trips — especially for the holidays and early spring — but what matters most is that we’re creating real relationships with our guests. When people feel that connection, they don’t just book once… they come back to stay with us again and again.
So while the growth might not hit every calendar right away, the foundation we’re laying now will keep paying off — with loyal guests, repeat stays, and long-term success for all our homeowners.
Next Goals
Grow the email list to 250+ subscribers by early 2026
Publish SEO-focused blog posts about local attractions and family tips
Continue seasonal campaigns to drive off-season bookings
Track and increase direct booking conversion rates
“This growth is something we can all celebrate! Your beautiful homes, combined with consistent storytelling and marketing, are what’s making Morgan Homefront stand out in the Ozarks.
Thank you for trusting us to represent your spaces and help families create lasting memories.”